Not all watches marketed as "custom" are created the same way.
Understanding the difference between custom watches, modified watches, and microbrand watches is essential before making a purchase decision.
Custom Watches
- Built to order
- Designed from the ground up
- Consultation-driven
Modified Watches or "Watch Mods"
- Based on existing platforms
- Pre-defined parts
- Limited customization
Microbrands
- Fixed designs
- Batch production
- Brand-driven, not client-driven
Which Is Right for You?
- Want convenience? Microbrand.
- Want variation? Modified.
- Want ownership of the design? Custom.
If you are considering a custom watch, start with a consultation.
Continue Your Watchmaking Journey
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